Comments on: Brinks: Intentionally Discarding a Highly-Valued Asset, Brand Equity?

By: Dennis Van Staalduinen

Dennis Van Staalduinen — Thu, 10 Sep 2009 01:22:26 +0000

Brilliant commentary. Spot on David.

Shame on me for missing it on Beg to Differ. But now I don’t need to, so thanks,

I can’t imagine on what planet this touchy-feely, new-age-guy approach could possibly sell security solutions. Just the name “Broadview” has the completely wrong tone.

By: Brinks Security is a Known Leader in the Security World « WETONG Blog

Brinks Security is a Known Leader in the Security World « WETONG Blog — Wed, 09 Sep 2009 12:46:02 +0000

[...] » Brinks: Intentionally Discarding a Highly-Valued Asset, Brand … [...]

By: David Korobkin

David Korobkin — Mon, 03 Aug 2009 01:13:01 +0000

Steve,

I am trying to contact Broadview to request their strategy or at least their thought process which supported this insane name change. Perhaps they will be starting a cable TV company soon.

Thanks for your input and I’ll keep you posted,

David

By: Steve

Steve — Sat, 01 Aug 2009 19:38:49 +0000

David, I agree with you 100%. I was scratching my head when I watched the commercial on their new name and image. It makes no sense to me. They should have called you and asked your opinion.

Steve C
http://www.promacs.com
Onsite Computer Support

By: David Korobkin

David Korobkin — Fri, 31 Jul 2009 01:52:16 +0000

Jack,

I appreciate your compliments regarding the site. Swat and I put in months of thought and sweat, and we are already working on version 2.0.

I am also pleased to learn that you enjoyed my blog. I am taking this opportunity to speak my mind. I am curious and observant and have wanted to encourage discussions about my observations.

Please share more about who you are and what you do. Perhaps I can find a topic for my next blog in which you would be especially interested. I may contact Brinks and ask them to explain their strategy. Who knows, there may be a great strategic reason for the change…

Thanks again for your good thoughts,

David

By: Jack Arnold

Jack Arnold — Wed, 29 Jul 2009 20:59:35 +0000

David, your website is great. I really like how it’s put together.

You pointed out some great stuff in this post.

I subscribed to your RSS feed and looking forward to your posts.