The mantra of the 1960’s has arrived.
It has taken 40 years for the idealist belief of the individual’s ability to influence global decision making, to be realized. People are now influencing one another’s decisions, especially purchases; even Business-to-Business purchases.
The power structure has been turned on its head. People now have the power to cause corporate America to listen, rather than to tell. The individual’s combined power is made possible via the internet. New Media has shifted purchasing decisions from conventional advertising – being told what to buy – to Social Media. Millions of people follow or participate in blogs, rating the quality and value of products, based upon their personal experiences.
We trust each other more than we trust advertising.
David and Swat conceive successful New Media strategies.
David brings a deep understanding of corporate philosophies and expectations, from his decades consulting to some of the most respected companies in America. Swat brings his decade of internet expertise to our strategies and then brings them to life. Sometimes we surprise each other by switching strategic roles. We always surprise our clients with unlimited possibilities.
