Why have I contributed to branding and marketing strategies usually developed by the mega-agencies?How did I wind up competing for and winning major projects such as the final design of the Lexus logo?
Why did two of the top influencers in branding and marketing strategy; Toyota USA and the Walt Disney Company’s top marketing executives, chose me to mentor?
Why do I develop strategic-driven, innovative and memorable overarching brands and integrated tactics to achieve or exceed client expectations? Why do I discover solutions and opportunities which others have overlooked?
Why do I spend my waking hours wondering why companies destroy their own brands?
Am I obsessed with CURIOSITY about why some brands get it, while most don’t?
Is it because no matter where I go, I cannot take a vacation from wondering about local branding and marketing messages?
Is it because every sentence I have written so far is a question?
I have spent my adult life wondering why. My blogs express my curiosity about the behavior of brands and of their marketing messaging. Most of my questions are; what were they thinking?
I look forward to sharing my curiosity with you, and to wondering how you will respond.